Taught by the Director behind the ads for:
Hey fellow filmmaker!
Let's be real…
There's a massive gap between great work and average work in our industry.
And it's not about gear, budgets, or technique.
While many obsess over cameras and lenses (I'm as guilty as the next person!),
the best videos in the world are made by Directors who are playing a completely different game before they even step on set.
I bet you, like myself, feel it. Right?
That sense that there's a "secret something" separating you from the work that truly moves people?
Here's What Nobody's Talking About:
It's not about better shots or fancier edits (though all that helps for sure) –
it's about what happens before you ever hit record.
While most of us are stuck in the "shoot and hope" cycle,
award-winning Directors have mastered a powerful pre-production system that:
Transforms average projects into remarkable work,
Prevents the endless revision nightmare, &
Gets everyone aligned before a single frame is shot.
Best part?
It's not complicated.
It's not expensive.
And it's right under your nose.
IT'S CALLED: THE "TREATMENT"
And it's the filmmaking Bible that's turned my projects into "holy crap" wins.
The first time I used this system (which I learned from Adam Patch years ago), my client loved the results, and became a steady client for years.
He even dragged me to his startup hub to show his colleagues what I can do for them—new gigs everywhere.
What happens when you get this right?
Your work becomes undeniable.
Your process becomes bulletproof.
Your reputation starts attracting dream projects.
You WOW clients.. upfront. (my favorite part)
They sign off early—no surprises, just "yep, that's it."
Whether you're a one-man band or leading a team, when you get the Treatment right, your vision's locked—everything is next level.
Your final video sings, and you're a stress-free, happy, "a little more money in the bank" video professional.
Every great Director uses this system on every project.
It's how they consistently deliver work that can't be ignored.
And the creators who master this?
They're not just making better work – they're building skills that eventually bring bigger opportunities, better projects, and serious money.
This isn't "filmmaking 101" fluff you've seen a million times online cuz I'm not here to waste your time.
It's me (Aviv, your CineSummit pal) and Adam Patch—a top-tier director who's battled triple-bid wars for $250K–$1M jobs and won—handing you the goods.
Literally.
Over 100 pages of his real treatments for top brands.
Swipe the layouts, the language, the magic.
The no-BS process to turn fuzzy ideas into client-approved visions that pop.
Once you discover what a Treatment really is, how the best Directors craft it, and why it's essential to their process...
..everything about your filmmaking process will transform.
Your confidence will soar.
Your creative concepts will go from basic to brilliant.
And your clients?
They'll be amazed at how you elevated their projects to the next level.
You're done with guessing what the client wants, delivering stuff that misses their vision, or just creating the same ol' average work.
You're chasing big-time results—work that gets you referrals and fatter checks—and this is how you get there.
Ready to see what Treatments can do for your work?
Make Work That Turns Heads.
Stop creating "good enough" videos that clients forget about.
Treatments force you to nail every creative decision in advance, turning ordinary projects into jaw-dropping portfolio pieces.
The kind clients actually show off to their friends and that keeps getting you non-stop work.
Bye-Bye Revision Hell!
Hallelujah! For some, this is the best part of it all.
Your treatment gets your client excited and fully signed off - before shooting ever begins. Revisions drop by 90%.
It's simple, but specific.
We'll cover all the details leaving no stone unturned!
2x-10x Your Rates, Period.
Your detailed treatment immediately separates you from "amateur hour." Clients will instantly realize your worth every penny.
When you create your Treatment the right way, your value goes up 2x, 5x, and 10x.
The cherry on top? You'll be making less mistakes that eat into your profits. More money coming in, less leaking out!
Production Headaches... Vanished
Stop pulling your hair out!
And please, for the love of all things holy, don't get on set - alone or with your crew - without having everyone on the same page. You're not a beginner, not with Treatments like these.
A masterful system is all it takes to get the best results and have a crew running like a well oiled machine.
Lock In Repeat Business
Say goodbye to clients who never come back for a second video.
With these formulas, you'll transform one-off clients into partners who return again and again without question.
Go ahead… breathe. Relax. Let's get you lifelong clients who actually stick around.
Here's just a taste of what we'll cover:
✔ An almost laughably simple way to address client concerns before they become objections (using a strategic treatment structure)
✔ A peculiar method for capturing client attention in the first 3 pages that has them nodding "yes" regardless of budget
✔ The strange "Visual DNA Method" that lets you show clients exactly what you'll deliver without shooting a single frame
✔ How you can turn potential production disasters into pre-approved backup plans (and never gets blamed when things go wrong)
✔ The "Single Location, Multiple Worlds" technique that lets you stretch production value beyond what clients thought possible
✔ The counterintuitive "Tone Triangle" that helps clients understand exactly what they're getting (without overwhelming them with industry jargon)
✔ A technique for eliminating revision nightmares that most filmmakers completely overlook
What's Included?
1. The Treatment Masterclass
A comprehensive video training with Adam revealing his exact pre-production blueprint.
Adam and I will walk you through exactly how to create the document that makes clients see you as the creative authority you are. This is the actual process he's refined over years of working with major brands—and it'll help you end those dreaded revision cycles while commanding the rates you deserve.
2. Concept Exploration Essentials
A vital training on the must-do step BEFORE any treatment. Skip this and your toast.
In this additional video training, Adam and I show you the crucial step most filmmakers skip—creating that initial document that gets clients to lock in on a direction before diving into your full treatment. He'll break down exactly how to craft this foundational piece that will save you countless headaches and revisions down the road.
4. Director's Vault: 120+ Pages of Proven Treatments!
I still can't believe we got access to these actual real-world Treatments!
Seriously, no one shares this kind of stuff.
These are the ACTUAL treatments that won major projects with serious budgets.
It's like getting to peek into the playbook of the pros (the stuff they usually guard with their lives).
Full-Screen Breakdown
(deep-dive into actual treatments)
See exactly what Adam sees as he walks you through real treatments from start to finish. We're giving you a guided deep-dive through actual treatments for major Brands. Adam shares his screen and reveals the exact elements that make clients say "YES!", turns you into the in-demand filmmaker, dramatically improves your final work, and sends revision requests plummeting.
Sweet Bonuses Anyone?!
Creative Development
(1.5hr Workshop)
So you got a client - they have some (or no) idea of what they want - and now you gotta run with the ball.
Adam walks you through his process of coming up with & developing ideas. This is where it all starts!
If you get this right, you're on your way to happy clients and amazing work.
Pro-Level Critique
(1.5hr Workshop)
See real world breakdowns by Adam as he dissects other video professionals work and gets to the heart of what can be improved.
Discover what it takes to go from amateur to pro in this in depth workshop.
While learning filmmaking starting from 2007, I discovered something crucial: the best way to learn is directly from people who are actually doing the work.
That's why in 2015, I started CineSummit, connecting filmmakers with industry heavyweights. From the DP's of "Mad Men," "Melancholia," "Terminator," to Directors of Nike, Apple, and Google commercials.
When I'm not geeking out about filmmaking with these pros, I'm a husband of 18 years, wrestling with a pack of energetic young boys and sharing dad jokes with my awesome daughter.
This training - and the CineSummit world - is all about getting you those insider "secrets" to help you kick [bleep] and take names!
Trust is earned.
Since 2015, CineSummit's track record has been built on one thing:
Delivering actionable training that actually works.
No fluff, no theory, just real pros sharing what's working right now.
But hey, don't take my (obviously biased) word for it... here's what our community says:
